Guides

Core Web Vitals measure loading (LCP), responsiveness (INP) and visual stability (CLS). On Webflow, most problems come from oversized images, heavy third-party scripts, too many fonts and unsized media, not from the platform itself. Fix those, then check real-user results in Search Console and PageSpeed Insights.

AEO (answer engine optimization) makes your content the clear, quotable answer to a question. GEO (generative engine optimization) makes AI assistants mention and describe your brand accurately in generated answers. In practice they overlap heavily, and the same work supports both: a crawlable site, direct answers, accurate schema and consistent brand details.

To get cited by ChatGPT and Google AI Overviews, make sure your pages are crawlable and indexed, open each page with a direct answer, back it with accurate schema markup, keep your business details consistent across the web, and earn credible mentions from other sources. No one can guarantee a citation, but clear, trustworthy, well-structured content is quoted far more often.

To migrate to Webflow without losing rankings, keep your URLs the same wherever possible, set up a 301 redirect for every URL that changes, carry over titles, descriptions, headings and structured data, and submit a fresh sitemap after launch. Most ranking loss in migrations comes from broken redirects and missing metadata, not from Webflow itself.

To optimise a Google Business Profile, claim and verify it, choose the most accurate primary category, fill in every field, list your services, add real photos, keep your name, address and phone number consistent with your website, and collect and answer reviews. Link to the most relevant page on your site, then track calls, direction requests and website clicks in your profile's performance data.

SEO usually takes around three to six months to show early movement and six to twelve months to deliver meaningful, consistent results, though it varies. Timing depends on how competitive your market is, the age and health of your site, the quality of your content and how much needs fixing first. Anyone who promises a fixed ranking by a fixed date is guessing.

Technical SEO cost depends on the size and condition of your site and whether you need a one-off audit, a fix-it project or ongoing monthly work. Be wary of anyone who quotes a price before looking at your site, or who guarantees rankings.

To add schema markup in Webflow, write the JSON-LD for the page, paste it inside a script tag of type application/ld+json in the page's custom code (or in an embed), publish, then test it in Google's Rich Results Test and the Schema Markup Validator. For CMS pages, use the template's custom code and insert CMS fields so each item gets its own values.

To track AI search traffic, look in Google Analytics 4 for referral traffic from AI tools such as chatgpt.com and perplexity.ai, group them into a custom channel, and check Search Console for Google clicks. Some AI visits arrive with no referrer, so also check your branded searches and ask new customers how they found you.

llms.txt is a proposed plain-text file that points AI tools to your most useful pages. It is cheap to add, but as far as has been publicly confirmed, major search engines do not rely on it and there is no reliable evidence it improves AI citations. Add it if it costs you little, but put your effort into clear answers, accurate schema and a crawlable site.

Local SEO for a service business comes down to a complete, verified Google Business Profile, consistent business details everywhere, a clear page for each service and area you cover, genuine reviews and accurate local schema. Measure it by clicks from Google Search and your Business Profile.

Technical SEO makes your site easy for search engines to crawl, index and understand. AEO (answer engine optimization) makes your content the clear, quotable answer. GEO (generative engine optimization) makes AI assistants describe and cite your brand accurately. They share one foundation: a fast, crawlable site, clear answers, accurate schema markup and a consistent brand, measured in Google Search Console.

A Webflow SEO checklist for a new site build covers planning your URL structure and heading hierarchy before you design, setting titles, meta descriptions and canonical tags on every page, adding schema markup, optimising images and speed, and setting up the sitemap, robots.txt and Google Search Console at launch. Doing this during the build is far cheaper than fixing it after the site is live.

Schema markup is structured data, usually written in JSON-LD, that tells search engines and AI systems exactly what a page is about: who your business is, what you offer, who wrote the content and how the information fits together. It does not guarantee citations, but it removes ambiguity, which makes your content easier to understand, trust and quote.

AEO, or Answer Engine Optimization, is the practice of structuring your website so that AI assistants and search engines can extract a clear answer from it and cite you as the source. Instead of only competing for a ranking in a list of links, you compete to be the answer that ChatGPT, Google AI Overviews, Perplexity or Claude gives.

A technical SEO audit checks whether search engines and AI systems can crawl, index and understand your site. It covers crawlability, indexing, site structure, on-page elements, page speed, mobile usability, structured data, redirects, duplicate content and security, and ends with a prioritised list of fixes ranked by impact and effort.

SEO aims to rank your pages in search results, AEO aims to make your content the direct answer that search engines and assistants give, and GEO (Generative Engine Optimization) aims to have generative AI systems such as ChatGPT or Perplexity mention and cite your brand in the answers they write. They overlap heavily and share the same foundations.

A page is usually not indexed because Google cannot reach it, has been told not to index it, or does not think it is worth keeping. Check for a noindex tag, a robots.txt block, a wrong canonical, thin or duplicate content and missing internal links, then use the URL Inspection tool in Google Search Console to see Google's own reason.

Both WordPress and Webflow can rank well, because SEO depends on how a site is planned and built rather than the platform alone. WordPress offers a huge plugin ecosystem and flexibility but needs ongoing maintenance, while Webflow gives clean code, managed hosting and fewer moving parts. For most business sites, Webflow is simpler to keep fast and secure.