A technical SEO audit checks whether search engines and AI systems can crawl, index and understand your site. It covers crawlability, indexing, site structure, on-page elements, page speed, mobile usability, structured data, redirects, duplicate content and security, and ends with a prioritised list of fixes ranked by impact and effort.
What a technical SEO audit covers
1. Crawlability and indexing
The audit checks robots.txt, the XML sitemap, noindex tags, blocked resources and crawl errors, and compares the pages you want indexed with what Google has actually indexed in Search Console.
2. Site structure and internal linking
It reviews URL structure, click depth, orphan pages, navigation, breadcrumbs and how link equity flows between your most important pages.
3. On-page elements
Titles, meta descriptions, headings, image alt text and content are checked for duplication, gaps, cannibalisation and whether each page clearly targets one topic.
4. Status codes, redirects and canonicals
It finds broken links, redirect chains and loops, incorrect canonical tags and duplicate versions of pages such as http and https, or www and non-www.
5. Page speed and Core Web Vitals
Real-world performance data is reviewed alongside lab tests to find oversized images, render-blocking scripts, slow server responses and layout shifts.
6. Mobile usability
Because Google primarily uses the mobile version of a page, the audit checks that mobile content, layout and tap targets match the desktop experience.
7. Structured data and AEO readiness
Existing schema is validated for errors and accuracy, missing opportunities are identified, and key pages are reviewed for direct answers, FAQs and entity consistency that help AI assistants quote your content.
8. Security and technical hygiene
It confirms HTTPS across the whole site, checks for mixed content and reviews international targeting where it applies.
9. Search Console and analytics review
Coverage, clicks from Google organic search, manual actions and tracking set-up are checked so you can measure the effect of the fixes.
10. A prioritised action list
The most useful part is the output: a ranked list of fixes with the reason, the page or template affected and the effort involved, so the highest-impact items are done first. Cynitek. delivers technical SEO audits as a clear plan rather than a long export of warnings.
How long does a technical SEO audit take?
It depends on site size and complexity. A small site can be reviewed in days, while a large site with many templates and a long history takes longer.
Do I need an audit before a redesign or migration?
Yes. An audit before a rebuild shows which pages, URLs and signals must be protected, and it reduces the risk of losing rankings.
What do I get at the end?
A prioritised list of issues and recommendations, explained in plain language, so you or your developer can act on it straight away.