Most trade jobs start with a search like 'roofer near me' or a question to an AI assistant. Cynitek. helps roofers, scaffolders, painters, builders and other trades in New Zealand and Australia show up in Google Maps, search results and AI answers across their service area. Our case studies include a scaffolding company that grew organic clicks by about a third in a year on 4 to 6 hours a month, and a fence painting company that grew organic clicks by 49% in three months.
For most trades, the map pack brings in more calls than anything else. We set up your categories, services, service areas and photos properly and help you build a steady flow of genuine reviews.
We give each service its own page, such as re-roofing, roof repairs, scaffolding hire or fence painting, with a direct answer at the top and the details customers ask about.
We show the areas you cover clearly and build area pages only where there is real, useful content, so you avoid thin pages that hold the site back.
Most trade searches happen on phones. We fix slow pages and add LocalBusiness and Service schema so Google and AI assistants know exactly what you do and where.
1. AUDIT: we find what is holding your site back and rank the fixes by likely impact.
2. FIX: we make the changes across SEO, AEO and GEO, including technical fixes, schema, page structure and Webflow work.
3. KEEP GOING: ongoing work is measured in Search Console, so you can see what moved.
ONGOING MONTHLY: regular SEO, AEO and GEO work every month.
FIXED RETAINER: an agreed scope and set hours each month.
ONE-OFF PROJECT: an audit, a migration or a specific set of fixes.
Not sure where to start? A technical SEO audit finds what is holding your site back and gives you a prioritised list of fixes. See what an SEO, AEO and GEO audit includes.
Our anonymised case studies show Google organic click results measured in Search Console. Read the case studies.
A complete Google Business Profile with genuine reviews, a clear page for each service, and a fast mobile site. These do more for most trades than anything else.
Often, yes. Our scaffolding case study grew organic clicks by about a third in a year on only 4 to 6 hours of work a month. Results vary and nothing is guaranteed.
Ads bring calls quickly but stop when you stop paying. SEO builds over time. Many trades use both: ads for fast work while SEO builds.
Roofers, scaffolders, painters, builders and other trade and home service businesses across New Zealand and Australia.
Not always. Many trade websites just need technical fixes, better service pages and schema. If a rebuild makes sense, we build on Webflow.
Tell us about your website and what you want from search. initialize@cynitek.com