GEO (generative engine optimisation) helps AI assistants such as ChatGPT, Gemini, Perplexity and Copilot recognise your business and recommend it when people ask for options. Cynitek. is a GEO specialist based in Queenstown, New Zealand. We make your brand, services and expertise clear and consistent everywhere AI systems look, so you are more likely to be named. You work directly with a specialist with 20+ years in technical search.
AI assistants describe businesses they can identify with confidence. We make sure your name, services, locations and people are stated the same way on your site, Google Business Profile, directories and social profiles, and we connect them with Organization schema and sameAs links.
We test the 'who should I use' and 'best option for' questions your buyers ask AI assistants, and record which businesses get named and which sources they cite. That shows the gap between you and the businesses being recommended.
AI answers lean on clear, factual pages. We build comparison pages, service explainers and evidence such as case studies with real numbers, written so the key facts are easy to extract and attribute to you.
Assistants weigh what others say about you, not just your own site. We identify the review sites, directories, industry lists and publications that AI answers cite in your market, and help you earn accurate listings and mentions there. Results vary and no one can guarantee a recommendation.
1. AUDIT: we find what is holding your site back and rank the fixes by likely impact.
2. FIX: we make the changes across SEO, AEO and GEO, including technical fixes, schema, page structure and Webflow work.
3. KEEP GOING: ongoing work is measured in Search Console, so you can see what moved.
ONGOING MONTHLY: regular SEO, AEO and GEO work every month.
FIXED RETAINER: an agreed scope and set hours each month.
ONE-OFF PROJECT: an audit, a migration or a specific set of fixes.
Not sure where to start? A technical SEO audit finds what is holding your site back and gives you a prioritised list of fixes. See what an SEO, AEO and GEO audit includes.
Our anonymised case studies show Google organic click results measured in Search Console. Read the case studies.
GEO, or generative engine optimisation, is the work of helping AI assistants such as ChatGPT, Gemini and Perplexity understand, trust and recommend your business. It combines clear content, consistent brand details, schema markup and mentions on sources AI systems rely on.
AEO focuses on making individual pages easy to quote as the answer to a question. GEO focuses on your business as a whole: whether AI assistants know who you are and name you when people ask for recommendations. Most businesses need both.
No. AI assistants change how they choose sources, and no one controls their answers. What we can do is remove the reasons they leave you out and track how often you are named over time.
We run a fixed set of buyer questions through the main AI assistants each month and track how often you are mentioned or cited, alongside Google organic clicks in Search Console.
Yes. AI assistants still rely heavily on pages that search engines can crawl and trust, so technical SEO remains the foundation for GEO.
Tell us about your website and what you want from search. initialize@cynitek.com