SEO and AEO for medical and cosmetic clinics

Patients research treatments for weeks before they book, in Google and increasingly in AI assistants. Cynitek. helps medical, eye, dental and cosmetic clinics in New Zealand and Australia get found for the treatments they offer and described accurately by AI tools. We already work with eye and cosmetic clinics, and you deal directly with a specialist with 20+ years in technical search.

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How we help clinics

// Treatment and condition pages

We build a clear page for each treatment, answering the questions patients actually ask: who it suits, what is involved, recovery, risks and cost factors. Clear, factual pages are what both Google and AI assistants prefer to quote.

// Practitioner and clinic trust signals

Health is a high-trust topic, so we make qualifications, experience and registration clear, connect practitioners and locations with Physician and MedicalClinic schema, and keep details consistent across your Google Business Profiles.

// Local search for every location

We set up and tidy Google Business Profiles, location pages and reviews so you appear in the map pack for searches near each clinic.

// Within health advertising rules

We write with health advertising rules in mind, including AHPRA's advertising guidelines in Australia and the Therapeutic and Health Advertising Code in New Zealand. Your clinicians should still review clinical claims before anything is published.

How we work

1. AUDIT: we find what is holding your site back and rank the fixes by likely impact.

2. FIX: we make the changes across SEO, AEO and GEO, including technical fixes, schema, page structure and Webflow work.

3. KEEP GOING: ongoing work is measured in Search Console, so you can see what moved.

Ways to work together

ONGOING MONTHLY: regular SEO, AEO and GEO work every month.

FIXED RETAINER: an agreed scope and set hours each month.

ONE-OFF PROJECT: an audit, a migration or a specific set of fixes.

Not sure where to start? A technical SEO audit finds what is holding your site back and gives you a prioritised list of fixes. See what an SEO, AEO and GEO audit includes.

See the results

Our anonymised case studies show Google organic click results measured in Search Console. Read the case studies.

TELL US ABOUT YOUR WEBSITE

Frequently asked questions

How long does SEO take for a clinic?

Usually several months for steady movement, depending on the competition for your treatments and area. Google Business Profile improvements can show sooner. Rankings are never guaranteed.

Can clinics use patient testimonials?

Health advertising rules restrict how testimonials can be used, particularly in Australia under AHPRA's guidelines. We focus on factual, verifiable information and work within the rules that apply to your profession.

Do you work with clinics that have several locations?

Yes. We set up a clear page and Google Business Profile for each location and connect them with schema, so search engines understand the group and each clinic.

How do AI assistants choose which clinics to recommend?

They draw on clear treatment information, reviews, Google Business Profiles and trusted directories. We make sure each of those describes your clinic accurately. No one can guarantee a recommendation.

Which website platforms do you work on?

Webflow, WordPress and others. We can also move a clinic website to Webflow without losing the rankings it has earned.

// Related reading

Tell Us About Your Website

Tell us about your website and what you want from search. initialize@cynitek.com

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