A scaffolding company: organic clicks up a third on 4 to 6 hours a month

A scaffolding company grew weekly organic clicks by about a third year on year, on its existing WordPress (Elementor) site, with 4 to 6 hours a month of work across SEO, Google Ads, development and reporting.

// THE SITUATION

A local trade business with a separate page for each area it serves. Customers already knew the brand, so searches for the company name performed well, but searches for its services in each area brought in few clicks.

The site runs on WordPress with Elementor, and no rebuild was needed.

// What we did

Sitewide optimisation of the SEO fundamentals, answer engine optimisation (AEO) including structured data (schema markup) across most pages from November 2025, keyword-targeted landing pages for the towns served, Google Business Profile optimisation, web development work as needed, Google Ads creation and management, and rank tracking and reporting.

// How much work it took

All of this took about 4 hours a month, rising to about 6 hours a month for the last four months.

// The results

Weekly organic clicks rose 32% compared with the same period a year earlier (mid-June to early October), from about 14 a week to about 18.5.

// About these figures

Source: Google Search Console, web search in the client's home market, clicks only. Organic search only: Google Ads traffic is not included. Impressions and average position are left out because Google changed how it reports them in September 2025. Results reflect structured data and ongoing optimisation. Rankings vary and are not guaranteed.