A sales consultancy: organic clicks tripled after a new Webflow build with sitewide SEO

A sales consultancy launched a new Webflow site with SEO built in across every page. In the last 28 days its Google organic clicks were three times the same period a year earlier, from a small base.

// THE SITUATION

A small professional services business that needed a site Google and AI search tools could crawl, understand and trust from day one. Most of the clicks Google lists by query came from people searching for the company by name, so the aim was to make every page findable, not just the homepage.

// What we did

A new Webflow build with sitewide SEO implemented from the start: a planned URL structure and clean heading hierarchy, titles and meta descriptions on every page, canonical and indexing controls, XML sitemap and robots.txt, answer engine optimisation (AEO) including structured data (schema markup), image and page speed optimisation, and Google Search Console set up for tracking.

// The results

Google organic clicks rose from 10 to 30, comparing the last 28 days with the same 28 days a year earlier. Clicks to the homepage rose from 9 to 22 and clicks to the About page from 1 to 4. Mobile clicks rose from 3 to 13. Most of the named queries are still searches for the company itself, so this is mainly growth in brand visibility, with the first clicks starting to arrive from searches for the service.

Organic clicks rose from 10 to 30, up 200%. Source: Google Search Console.// SALES CONSULTANCYOrganic clickslast 28 days vs same period last year+200%10BEFORE30AFTER

// About these figures

Source: Google Search Console, Google organic web search clicks, last 28 days compared with the same 28 days a year earlier. The numbers are small, so a few clicks move the percentage a lot: treat this as an early signal, not a long-term trend. Query figures cover only the queries Google lists individually. Impressions and average position are left out because Google changed how it reports them in September 2025. Rankings vary and are not guaranteed.

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