A home building company: organic clicks up 18% and Google Business Profile clicks up 55%

A home building company grew Google organic clicks by 18% in six months, and clicks arriving from its Google Business Profile rose 55%.

// THE SITUATION

A home builder and developer with several project and service pages, where most visitors already know the business by name. The aim was to protect that brand demand while helping its project pages and its Google Business Profile bring in new enquiries.

// What we did

SEO, answer engine optimisation (AEO), structured data (schema markup) and Google Business Profile optimisation.

// The results

Google organic clicks rose from 2,947 to 3,486, comparing the last six months with the six months before. Mobile clicks rose from 1,738 to 2,027. Clicks arriving from the Google Business Profile link to the homepage rose from 253 to 391, up 55%. Clicks to a development project page rose from 12 to 63, and clicks to a landing page for a niche housing type rose from 4 to 29. Most clicks are still searches for the business by name, and the main homes-for-sale page lost some clicks (259 to 209), so the growth is mainly in brand and project searches rather than generic property terms.

// About these figures

Source: Google Search Console, Google organic web search clicks in the client's home market, last six months compared with the previous six months. Query figures cover only the queries Google lists individually. Impressions and average position are left out because Google changed how it reports them in September 2025. Rankings vary and are not guaranteed.