A fence painting company: organic clicks up 49% from ongoing SEO

A fence painting company grew Google organic clicks by 49% in three months, compared with the same period a year earlier, through ongoing SEO.

// THE SITUATION

A local trade business competing for searches such as fence painting near me across its region. Much of its Google traffic comes from people who already know the business, so the aim was to protect that demand while helping its service and location pages get found.

// What we did

Ongoing SEO, answer engine optimisation (AEO) and structured data (schema markup).

// The results

Google organic clicks rose from 102 to 152, comparing the last three months with the same three months a year earlier. Mobile clicks rose from 63 to 103. Most of the growth came from people searching for the business and its people by name: clicks to the team page rose from 14 to 50. Homepage clicks fell from 25 to 10, and clicks from generic searches such as fence painting stayed small, so the gain is in brand demand rather than new service-term rankings.

// About these figures

Source: Google Search Console, Google organic web search clicks in the client's home market, last three months compared with the same three months a year earlier. Query figures cover only the queries Google lists individually. Impressions and average position are left out because Google changed how it reports them in September 2025. Rankings vary and are not guaranteed.